Abstract
PurposeIn the realm of innovation systems and technology transfer (TT), the emergence of open innovation and complex market dynamics has amplified innovation intermediaries’ prominence of their role and involvement in TT projects. This study delves into private consultants’ involvement in TT projects, namely in what got them involved by the project’s key stakeholders.Design/methodology/approachAn iterative two-phased research approach was followed, including exploratory interviews and a quantitative case study of a consultancy firm engaged in 219 TT projects.FindingsFive main key motivators were found to lead TT stakeholders to involve private consultants in their TT projects, being the most relevant, the proactivity of private consultants.Originality/valueThe case study and results provide an alternative perspective of TT endeavours, emphasising the importance given by TT stakeholders (mostly recipient companies) to private consultants’ involvement as innovation intermediaries.