Insight into How Market Orientation Impacts Marketing Performance in the Hotel Industry of Ghana-Reference-Cited by-同舟云学术

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Insight into How Market Orientation Impacts Marketing Performance in the Hotel Industry of Ghana

Published:2021-11-30 Issue: Volume: Page:115-140
ISSN:1745-3542
Container-title:Advances in Hospitality and Leisure
language:
Short-container-title:

Author:

Ayimey Edward K.,Blomme Robert J.,Kil Ad,Honyenuga Ben Q.

Publisher

Emerald Publishing Limited

Reference65 articles.

1. Market orientation and firm performance in Ghana's pharmaceutical industry;Journal of Science and Technology,2011

2. Market orientation and performance: Empirical tests in a transition economy;Journal of Strategic Marketing,1998

3. Management commitment and market orientation practices in Ghana's hotel industry,2018

4. Marketers' attitude toward the marketing concept;Journal of Marketing,1971

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Influence of Entrepreneurial Orientation, Market Orientation, Learning Orientation on Marketing Performance Mediated by SME Marketing Capabilities to Support the Achievement of the Sustainable Develoipment Goals;Journal of Lifestyle and SDGs Review;2024-07-29

2. Orientação para o mercado e a maturidade digital: estudo de caso em um resort;Revista Hospitalidade;2023-10-27

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