Rebranding Employment Branding: Establishing a New Research Agenda to Explore the Attributes, Antecedents, and Consequences of Workers' Employment Brand Knowledge-Reference-Cited by-同舟云学术

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Rebranding Employment Branding: Establishing a New Research Agenda to Explore the Attributes, Antecedents, and Consequences of Workers' Employment Brand Knowledge

Published:2011-01 Issue: Volume: Page:253-304
ISSN:0742-7301
Container-title:Research in Personnel and Human Resources Management
language:
Short-container-title:

Author:

Gardner Timothy M.,Erhardt Niclas L.,Martin-Rios Carlos

Publisher

Emerald Group Publishing Limited

Reference121 articles.

1. Dimensions of Brand Personality

2. Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence

3. Revenue Premium as an Outcome Measure of Brand Equity

4. Dimensions of Consumer Expertise

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