Abstract
PurposeFans are proactive consumers of pop culture products, who can be seen as prosumers. Fanvideo production is one of their most widespread practices in the participatory culture scenario. Thus, the aim of the present study is to analyze how ludic prosumption is featured on plays performed in Brazilian fanvideos based on successful pop culture franchises.Design/methodology/approachResearch based on the interpretive content analysis of fanvideos of plays produced by Brazilian fans based on five emblematic pop culture franchises and published on YouTube.FindingsResults have shown six play types in the analyzed fanvideos – i.e. child's play, performing powers, cosplay, play in social rites, teaching to play and “zuêra” –, which revealed a way of having fun in different situations through different practices based on ludic consumption experiences in different spheres of social life.Originality/valueCCT-based studies focused on investigating plays as ludic consumption phenomenon, as well as fan culture, remain at early research stage. Thus, the main contribution of the present study lies on associating such concepts based on the concept of prosumption.
Reference97 articles.
1. Corpus construction: A principle for qualitative data collection,2013
2. Traditional, interpretive and reception-based content analyses: Improving the ability of content analysis to address issues of pragmatic and theoretical concern;Social Indicators Research,2001
3. Efeitos da comunidade de origem no participante de comunidades virtuais de marca;RAE – Revista de Administração de Empresas,2012
4. Sport and prosumption;Journal of Consumer Culture,2018
5. Baxter, L.A. (1991). Content analysis. In: B.M. Montgomery and S. Duck (Eds.), Studying interpersonal interaction. New York: Guilford Press, 239–254.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献