The impact of a new women's professional sport league on pre-existing sport organisations: a modified, integrative approach to examining change-Reference-Cited by-同舟云学术

The impact of a new women's professional sport league on pre-existing sport organisations: a modified, integrative approach to examining change

Published:2023-07-21 Issue:4 Volume:13 Page:470-488
ISSN:2042-678X
Container-title:Sport, Business and Management: An International Journal
language:en
Short-container-title:SBM

Author:

Taylor Chelsey Sara^ORCID,Naraine Michael L.^ORCID,Rowe Katie,Robertson Jonathan,Karg Adam^ORCID

Abstract

PurposeThe purpose of this study was to explore the process of change in existing professional sport organisations as they initiate a women's team.Design/methodology/approachThree Australian Football League clubs with licenses for professional women's teams were examined, with semi-structured interviews held with three key department managers from each club.FindingsThe findings suggest organisations adopt either a community-focused or commercially focused approach, the selection of which is a response to the interplay of institutional pressures (e.g. league demands), resource demands (e.g. human and financial) and the strategic choices of a few, key “idea champions”.Originality/valueThis study provides insight into the approach change taken by clubs as they introduce a women's team into their existing organisational structure.

Publisher

Emerald

Subject

Marketing,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

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