1. The Value of Brand Equity
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3. Barnes, N.G. (1986), “Out of the mouths of patients”, Journal of Dental Practice Administration, Vol. 3 No. 2, pp. 46‐51.
4. Berry, L.L. and Parasuraman, A. (1991), Marketing Services: Competing through Quality,The Free Press, New York, NY, pp. 116‐31.
5. Customer voluntary performance: Customers as partners in service delivery