Abstract
PurposeIn‐room entertainment technology continues to evolve in the hotel industry. However, given the multitude of entertainment products available in the market place today, hoteliers have little clarity of guests' willingness to pay for those in‐room entertainment technology amenities. In this highly competitive environment for travelers, lodging managers should better understand what in‐room entertainment technology amenities their guests will purchase. The purpose of this study is to explore accepted pricing levels for in‐room entertainment technology amenities by hotel guests.Design/methodology/approachA sample of 2,500 US travelers was drawn randomly from a national database by rent‐a‐list.com for this study. An online survey was distributed. The response rate was 16.32 percent with 408 respondents.FindingsFindings showed that guests want most of the in‐room entertainment technology amenities as complimentary. However, they are willing to pay for gaming consoles in their guest rooms.Originality/valueThis is the first paper that investigates the phenomenon of in‐room entertainment technology amenities. Implications are vital for hotel firms that aim to install the amenities.
Subject
Computer Science Applications,Tourism, Leisure and Hospitality Management,Information Systems
Reference16 articles.
1. AH&LA (2008), 2008 Lodging Survey, AH&LA, Washington DC.
2. Amdekar, J. (2006), The Connected Hospitality Enterprise, Infosys, available at: www.infosys.com/industries/hospitality‐leisure/white‐papers/connected‐hospitality‐perspective.pdf.
3. Ananth, M., DeMicco, F.J., Howey, R.H. and Moreo, P.J. (1992), “Marketplace needs of mature travelers in the American lodging industry”, The Cornell Hotel & Restaurant Administration Quarterly, Vol. 33 No. 4, pp. 12‐24.
4. Beldona, S. and Cobanoglu, C. (2007), “Importance‐performance analysis of guest technologies in the lodging industry”, Cornell Hotel & Restaurant Administration Quarterly, Vol. 48, p. 299.
5. Boukis, J.P. (2007), “In‐room expectations rise”, Hotel F&B, Vol. 32.
Cited by
9 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献