Author:
Phillips Paul A.,Moutinho Luiz
Abstract
Strategic planning is currently back in vogue as a key managerial process. However, despite the voluminous amount of strategic planning literature there has been a paucity of research that has measured planning effectiveness. This paper proposes a diagnostic tool developed for hotels called the strategic planning index (SPI) that measures planning effectiveness. Six factors were found to be critical to effective planning: planning implementation; future performance; past performance; functional coverage; reliance on analytical techniques; and staff planning assistance.
Subject
Tourism, Leisure and Hospitality Management
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