Author:
Callan Roger J.,Fearon Ruth
Abstract
Town house hotels are a small but expanding segment of the UK hotel sector. Little has been published about them and the article sets out to provide a background and some characteristics of the sector. Indicates definitions together with some assessment of the size of the sector. Presents operational characteristics such as food and beverage services, security, design, staffing and pricing strategies. Considers marketing approaches, as well as the question of hotel classification and grading. Concludes that recent developments indicate a continued growth of a product which aims to differentiate itself from its competitors by personal service and good value.
Subject
Tourism, Leisure and Hospitality Management
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