Indian women entrepreneurs: implications for personality characteristics

Abstract

Purpose Personality characteristics have a significant impact on the economic segment of women entrepreneurs. Due to gender biases or other factors, women entrepreneurs are fewer in India than in other countries. The purpose of this study is to identify the personality factors and challenges that affect their growth and success. Design/methodology/approach Logistic regression was used to show the impact of personality characteristics and firm performance and the moderating effect of challenges between personality characteristics and firm performance. Findings The findings revealed a significant impact of personality factors on firm performance, the absence of moderating effects of challenges and the presence of a mediation effect of enterprise age and enterprise location. Research limitations/implications This research will help policymakers adopt policies and plans to reduce obstacles and challenges so that the economic conditions of women’s entrepreneurship can transform. Social implications Women in the 21st century still live in a male-dominated patriarchal society because they face the problem of financial capital. Originality/value The results show the impact of personality traits and challenges on the firm performance of women’s entrepreneurship.