Relationship building through informal gatherings and technology integrations: a case study

Abstract

Purpose This case study aims to explore how to provide an informal space to connect members socially, informally and with peers, to provide opportunities for collaboration and informal conversation. The purpose is to analyze the use of technology to promote collaborations and networking within online professional settings. Design/methodology/approach In this case study, the authors particularly examine the initiatives as they contribute to the organization, which allows us to understand the interactions between information technology-related tools and online communication. Findings Successful engagement in informal gatherings was initiated through the planning and implementation with a focus on the following: thematic meetings, time management and participation. Originality/value The case study presents an analysis of the use of technology integration into the planning processes that were undertaken by a group of members to enhance informal gatherings for relationship building within a global community of members during the COVID-19 pandemic. The authors suggest ways of engaging users that could be used as a model for organizations alike.