Pyramid or Plate?

Author:

Hunt Paula,Rayner Mike,Gatenby Sue

Abstract

A National Food Guide (NFG) for the UK will enable all nutrition educators to use the same vehicle for conveying food and health messages. The public will, thus, receive a consistent message, visually reinforced through a variety of channels. The development of a NFG for the UK is a priority project for the Government′s Nutrition Task Force and is a tripartite project between the Department of Health (DoH), Ministry of Agriculture, Fisheries and Food (MAFF) and the Health Education Authority (HEA). Discusses the main aim of the HEA funded research project (Stage III): to assess actual consumer understanding and recall of information contained within the guide (as opposed to stated preferences) when the information was presented in different ways. The research experimentally tested the pyramid and plate formats of a food selection guide with a sample of 2,000 consumers in the UK. Presents the research design and methodology; results will appear in a later issue. It is planned to launch the final NFG in summer 1994.

Publisher

Emerald

Subject

Nutrition and Dietetics,Food Science

Reference11 articles.

1. 1. Department of Health, Eat Well! An action plan from the Nutrition Task Force to achieve the Health of the Nation targets on diet and nutrition, DH, London, 1994. Copies available from BAPS, Health Publications Unit, DSS Distribution Centre, Heywood Stores, Manchester Road, Heywood, Lancs OL 10 2PZ.

2. 2. Department of Health, The Health of the Nation, A Strategy for Health in England, HMSO, London, 1992.

3. 3. Health Education Authority, Proposals for the Development of a National Food Selection Guide for the UK, Background paper, HEA internal report, prepared by Issy Cole‐Hamilton, HEA, London, 1991.

4. 4. Flour Advisory Bureau, Healthy Eating Schematic Models, Summary of Research Findings, 1993.

5. 5. Pennington, J., “Considerations for a New Food Guide”, Journal of Nutrition Education, Vol. 13 No. 2, 1981, pp. 53‐5.

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