Social mediametrics: the mention laws and patterns of scientific literature

Abstract

PurposeSocial mediametrics is a subfield of measurement in which the emphasis is placed on social media data. This paper analyzes the trends and patterns of paper comprehensively mentions on Twitter, with a particular focus on Twitter's mention behaviors. It uncovers the dissemination patterns and impact of academic literature on social media. The research has significant theoretical and practical implications.Design/methodology/approachThis paper explores the fundamental attributes of Twitter mentions by means of analyzing 9,476 pieces of scholarly literature (5,097 from Nature and 4,379 from Science), 1,474,898 tweets and 451,567 user information collected from Altmetric.com database and Twitter API. The study uncovers assorted Twitter mention characteristics, mention behavior patterns and data accumulation patterns.FindingsThe findings illustrate that the top academic journals on Twitter have a wider range of coverage and display similar distribution patterns to other academic communication platforms. A large number of mentioners remain unidentified, and the distribution of follower counts among the mention users exhibits a significant Pareto effect, indicating a small group of highly influential users who generate numerous mentions. Furthermore, the proportion of sharing and exchange mentions positively correlates with the number of user followers, while the incidence of supportive mentions has a negative correlation. In terms of country-specific mention behavior, Thai scholars tend to utilize supportive mentions more frequently, whereas Korean scholars prefer sharing mentions over communicating mentions. The cumulative pattern of Twitter mentions suggests that these occur before official publication, with a half-life of 6.02 days and a considerable reduction in the number of mentions is observed on the seventh day after publication.Originality/valueConducting a multi-dimensional and systematic analysis of Twitter mentions of scholarly articles can aid in comprehending and utilizing social media communication patterns. This analysis can uncover literature's distribution patterns, dissemination effects and social significance in social media.