ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies-Reference-Cited by-同舟云学术

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ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies

Published:2023-10-25 Issue:4 Volume:58 Page:363-369
ISSN:2531-0488
Container-title:RAUSP Management Journal
language:en
Short-container-title:RAUSP

Author:

Machado Mário Duarte Dos Santos,Bertucci Ramos Paulo Henrique

Publisher

Emerald

Subject

General Business, Management and Accounting,Education

Reference13 articles.

1. Examining the influential components of tourists’ intention to use travel apps: the importance–performance map analysis;Journal of Hospitality and Tourism Insights,2023

2. The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework;European Journal of Management Studies,2023

3. What drives consumers to use P2P payment systems? An analytical approach based on the stimulus–organism–response (S-O-R) model;European Journal of Management and Business Economics, Ahead-of-Print,2023

4. Project cost control system and enabling-factors model: PLS-SEM approach and importance-performance map analysis;Engineering, Construction and Architectural Management,2023

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