Survival strategies of built environment organisations in a challenging economy

Abstract

Purpose The economic downturn in Nigeria calls for the need to appraise the survival strategies being adopted by organisations within the built environment, as it plays a major role in the development of every nation. The purpose of this paper is, therefore, to appraise the survival strategies of organisations within the built environment, with a view to showcasing these strategies to ensure continuous survival of organisations within the industry. Design/methodology/approach The study adopted a survey approach, and construction professionals across the six geo-political zones of the country were sampled using structured questionnaire. Data gathered were analysed using percentage, Kruskal–Wallis H-test and factor analysis. Findings The study revealed that organisation- and workforce management-related strategies are the most adopted survival strategies in the country, as they have the highest factor loading and accounts for about 37 per cent of the total extracted factors. This is followed by the adoption of strategies relating to organisation’s innovation, diversification, financial management and organisation’s networking, the combination of which accounts for 27.5 per cent of all extracted factors. Research limitations/implications Findings of this study imply that although organisations within the built environment see the need for effective management of their organisation and workforce in a bid to survive in the harsh economic situation of the country, more need to be done as regards the other identified survival strategies, as they can help ensure the survival of these organisations. Originality/value This study contributes to the body of knowledge as it showcases the survival strategies being adopted by the different organisations within the built environment in the challenging Nigerian economy, as against the usual common practice of studying specific organisations within the industry.