QFD application in an educational setting: a pilot field study

Author:

Pitman Glenn,Motwani Jaideep,Kumar Ashok,Cheng Chun‐Hung

Abstract

Illustrates how quality function deployment (QFD) can be used to measure customer satisfaction in educational institutions. Specifically, utilizes QFD in evaluating the MBA programme at Grand Valley State University. The inputs for the QFDs were obtained through several brainstorming sessions of MBA students, faculty members, administrators, and business people. The preliminary results of the pilot field test show that QFD is a very useful tool in ascertaining customer desires, prioritizing them, and directing organizational resources towards customer satisfaction.

Publisher

Emerald

Subject

Strategy and Management,General Business, Management and Accounting

Reference27 articles.

1. 1. Helms, S. and Key, C., “Are students more than customers in the classroom ”, Quality Progress, Vol. 27 No. 9, September 1994, pp. 97‐9.

2. 2. Feigenbaum, A., “Quality education and America’s competitiveness”, Quality Progress, Vol. 27 No. 9, September 1994, pp. 83‐4.

3. 3. Rubach, L., “Fourth annual quality in education listing”, Quality Progress, Vol. 27 No. 9, September 1994, p. 27.

4. 4. Cloutier, M. and Richards J., “Examining customer satisfaction in a big school”, Quality Progress, Vol. 27 No. 9, September 1994, pp. 117‐19.

5. 5. Marchese, T., “TQM: a time for ideas”, Change, Vol. 25, May‐June 1993, pp. 10‐13.

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