Lean six sigma in a call centre: a case study

Author:

Laureani Alessandro,Antony Jiju,Douglas Alex

Abstract

PurposeThis paper, a case study, aims to illustrate the application of lean six sigma in a call centre of a service industry corporation.Design/methodology/approachThe study draws on process information and primary data from a real project.FindingsThe study describes improvements in the operation of the call centre attributable to lean six sigma: increase in first‐call resolution ratio, reduction in operator turnover and streamlining of processes.Practical implicationsThe introduction of lean six sigma into the call centre daily operations' management may have organizational benefits.Originality/valueAlthough lean six sigma has been extremely successful in the last two decades in the manufacturing sector, its applicability to the service sector has been a controversial topic. This study illustrates its application to a fast‐growing area of the service sector, assisting companies in identifying areas of development for their call centres.

Publisher

Emerald

Subject

Strategy and Management,General Business, Management and Accounting

Reference17 articles.

1. Antony, A. (2007), “Six sigma in service organizations. Benefits, challenges and difficulties, common myths, empirical observations and success factors”, International Journal of Quality & Reliability Management, Vol. 24 No. 3, pp. 294‐311.

2. Forsyth, A.M. (2004), “Lloyds TSB banks on call‐center quality”, Human Resource Management International Digest, Vol. 12 No. 1, pp. 14‐16.

3. George, M.L. (2003), Lean Six Sigma for Services, McGraw‐Hill, New York, NY.

4. Gettys, R. (2009), “Using lean six sigma to improve call center operations”, available at: http://finance.isixsigma.com/library/content/c070418a.asp (accessed 22 January 2009).

5. Jacowski, T. (2008), Maximizing Call Center resource utilization with Six Sigma, available at: http://ezinearticles.com/?Maximizing‐Call‐Center‐Resource‐Utilization‐With‐Six‐Sigma&id=1014905 (accessed 22 January 2009).

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