The art of getting connected

Abstract

PurposeTo advise on the benefits of “networking” – while pointing out that there are many definitions of what a network is.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsTo some people telling them that they should network is like telling them they should breath. It's something they've always done. But not all networking is the same. It can mean meeting new business contacts at a social get‐together, being part of a network which acts as a self‐help co‐operative, having a network of contacts to call on when the need arises, or a more complex linkage of organizations which can act together in innovative and effective ways.Originality/valueTo put into effect good practice at the “social” networking events so as not to waste time, and to be aware of different concepts of networking in which competitors may already be engaged.