Design driven innovation

Abstract

PurposeThis paper aims to uncover the secrets of design success in global companies, recent research by the Design Council has involved unprecedented access to senior design leaders and heads of design in eleven world leading companies.Design/methodology/approachThis paper discusses the study “Eleven Lessons: managing design in eleven global corporations.”FindingsThe result is a study (entitled “Eleven lessons: managing design in eleven global corporations,”) that sheds light on exactly how these global leaders manage design and integrate their design teams into their businesses to help themselves stay competitive.Originality/valueBy providing a unique insight into these design processes the 11 lessons study offers up plenty of insights, practices, design tools and lessons which other businesses can take advantage of.