1. Measuring brand equity across products and markets;California Management Review,1996
2. The importance of ICT adoption in the manufacturing sector;International Journal of Supply Chain,2020
3. Effect of COVID-19 outbreak on travel and tourism industry: A study on Udaipur hoteliers’ perspective;JOHAR–Journal of Hospitality Application & Research,2022
4. Nature and operation of attitude;Annu. Rev. Psychol,2011