Examining the Influence of Corporate Identity on Corporate Reputation and Non-financial Brand Performance in the Context of Higher Education-Reference-Cited by-同舟云学术

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Examining the Influence of Corporate Identity on Corporate Reputation and Non-financial Brand Performance in the Context of Higher Education

Published:2022-10-21 Issue: Volume: Page:147-189
ISSN:
Container-title:The Emerald Handbook of Multi-Stakeholder Communication
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Author:

Ali Amad,Foroudi Pantea,Palazzo Maria

Publisher

Emerald Publishing Limited

Reference314 articles.

1. Social responsibility in the corporate goal hierarchy;Business Horizons,1978

2. A new approach to the corporate image management process;Journal of Marketing Management,1989

3. Corporate identity, strategy and change;Journal of Brand Management,2017

4. Brand extension: Meaning, types, drivers and categorisation,2018

5. Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA;Journal of Business Research,2018

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