A management communication strategy for change-Reference-Cited by-同舟云学术

A management communication strategy for change

Published:1996-04-01 Issue:2 Volume:9 Page:32-46
ISSN:0953-4814
Container-title:Journal of Organizational Change Management
language:en
Short-container-title:

Author:

Klein Stuart M.

Abstract

Examines the issue of communicating strategically during significant organizational change. In the author’s experience, differentiated communication tactics during different phases of organizational change can have an important impact on the level of acceptance of that change by organizational participants. Enumerates and discusses empirically supported principles of effective communication and then applies them to several stages of organizational change. Draws examples from cases with which the author has had personal research and/or consulting experience. Offers general communication strategies together with specific tactics as possibilities to help facilitate change.

Publisher

Emerald

Subject

Management of Technology and Innovation,Organizational Behavior and Human Resource Management,Strategy and Management,General Decision Sciences

Reference30 articles.

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2. Cialdini, R.B., Petty, R.E. and Cacioppo, J.T. 1981, “Attitude and attitude change”, Annual Review of Psychology, Vol. 32, pp. 357‐404.

3. Clampitt, P. 1991, Communicating for Managerial Effectiveness, Sage, Beverly Hills, CA,pp. 111‐45.

4. Cummings, T.G. and Huse, E. 1989, Organization Development and Change, 4th ed., West, St Paul, MN.

5. Daft, R.L. and Huber, G.P. 1986, “How organizations learn: a communication framework”, in Bachrach, S. and Tomasso, N. (Eds), Research in Sociology of Organizations, Vol. 5, JAI Press, Greenwich, CT.

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