Nikhilesh Dholakia: critical path, perils and unending quest

Abstract

Purpose The purpose of this paper is to trace the personal and intellectual evolution of the author via an autobiographic approach. Design/methodology/approach Personal, reflective, interpretive, historical narrative. Findings For the author, the writing of this paper opened new and reflective windows on personal and intellectual evolution, and similar effects may happen with some of the readers. Research limitations/implications Some of the critical directions suggested herein could possibly inspire innovative critical marketing work. Practical implications There may be some insights on how to blend observations of the world at large with critical theories gleaned from the literature. Social implications The paper offers reflections of the unequal, unjust state of the world, and this could inspire others to seek innovative ameliorative pathways. Originality/value As an autobiographical narrative, this paper – by definition – is original and unique.