Use of Public Relations and Publicity (PRP) by the public libraries in Lahore, Pakistan

Abstract

Purpose – This study aims to explore the use of public relations and publicity (PRP) by the public libraries. It also intends to create awareness among the information professionals regarding the use of PRP. Design/methodology/approach – The qualitative design, based on the interview method as data collection technique, was used to get the opinions and perceptions of the selected public librarians. The content analysis of the responses was made to answer the research questions. Findings – The findings revealed that PRP are hardly used by the public libraries in Lahore. Research limitations/implications – It will serve as a guideline for further research in quantitative and qualitative manner, as it has addressed an untouched area. Practical implications – It is likely that it will raise awareness among the public librarians regarding the use of PRP for creating and maintaining a strong positive image. Originality/value – It will serve as a guideline for further research in quantitative and qualitative manner, as it has addressed an untouched area and reports original research.