Marketing by a Small Tour Operator in a Market Dominated by Big Operators-Reference-Cited by-同舟云学术

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Marketing by a Small Tour Operator in a Market Dominated by Big Operators

Published:1985-05 Issue:5 Volume:19 Page:83-90
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Allen Tom

Publisher

Emerald

Subject

Marketing

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The niche marketing strategy in internationally-oriented small and medium enterprises: A literature review and lessons for New Zealand;Small Enterprise Research;2012-12

2. Relationships in the Distribution Channel of Tourism: Conflicts Between Hoteliers and Tour Operators in the Mediterranean Region;Global Alliances in Tourism and Hospitality Management;2000-03-28

3. Relationships in the Distribution Channel of Tourism;International Journal of Hospitality & Tourism Administration;2000-01

4. RICIRMS as a strategic tool for small and medium tourism enterprises;Tourism Management;1993-10

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