COVID-19 pandemic combating measures and competitiveness in tourism industry: moderating role of strategic dexterity

Abstract

Purpose The purpose of this paper is to examine the effect of measures to combat Corona Virus Disease 2019 (COVID-19) pandemic on competitiveness in tourism in Nigeria taking strategic dexterity as the moderating variable. Design/methodology/approach Survey research design approach was used for the study. A total of 235 valid questionnaires gathered from the personnel of ten urban tourist centres in Nigeria were used to examine the goodness of model fit, measurement model and structural correlations between constructs. Partial least squares structural equation modelling approach (PLS-SEM) using Advanced Analysis for Composite (ADANCO 2.2.1) was used to evaluate the hypotheses. Findings This study finds that travel restriction, boarder closure and strategic dexterity were significant to competitiveness, among which border closures has generated the highest path coefficient. Moreover, the study finds a significant moderating role of strategic dexterity between travel restrictions, border closure and competitiveness. Future studies can reproduce the study by incorporating mediating variables covering the all-tourist centers in Nigeria. Research limitations/implications This study might be valuable for tourism-related stakeholders, researchers and policy makers as the result finds indicate strong effect of travel restrictions, border closure on competitiveness of urban tourism. Equally, the study provides new insight as the findings shows a significant moderating role of strategic dexterity between travel restrictions, border closure and competitiveness. Practical implications This study might be valuable for tourism-related stakeholders, researchers and policy makers as the result finds indicate strong effect of travel restrictions, border closure on competitiveness of urban tourism. The study provides new insight as the findings shows a significant moderating role of strategic dexterity between travel restrictions, border closure and competitiveness. Originality/value This study is among the few that analyses the effect of measures to combat COVID-19 pandemic on competitiveness in the urban tourism: strategic dexterity as the moderating variables. This study also contributes methodologically through the introduction of PLS-SEM approach.