Author:
Feiz Davood,Fakharyan Meysam,Reza Jalilvand Mohammad,Hashemi Marzieh
Reference83 articles.
1. The Information Content of Advertising: A Meta-Analysis
2. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
3. A Content Analysis of Magazine Advertisements from the United States and the Arab World
4. Amouzadeh, M. (2002), “Social realities in Iranian advertising”,The Linguistic Association of Korea Journal, Vol. 10 No. 4, pp. 179‐209.
5. Anand, C. and Kumar, M. (1982), “Developing a modernity attitude scale”,Indian Educational Review, Vol. 17 No. 3, pp. 28‐41.
Cited by
21 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献