Running up the hill – long-term streaming video pilots: process, analysis and outcomes

Abstract

Purpose Academic libraries are struggling to support the growing demand for streaming video. The purpose of this paper is to detail the experience of running three long-term pilots with different streaming video platforms, including processes involved, lessons learned and next steps. Design/methodology/approach This paper uses a mixed methods approach, combining analysis of usage data with case study observations. Findings The length of the pilots allowed for deep understanding of the needs of this academic library’s community’s engagement with streaming video in the classroom, and confirmed anecdotal information that availability of multiple platforms supports diverse needs which led to continuing access to all platforms, operationalized to be managed within existing processes. Using usage data and feedback from a task force led to decisions to continue with all three platforms that were piloted. Research limitations/implications While this research describes the experience at one academic library, the information may be generalizable enough that other libraries may use it for their streaming video collection development decisions. Originality/value Long-term pilot studies for streaming video platforms can be challenging for many libraries to undertake. With a modest initial financial commitment, the library was able to explore how the community might use streaming video. Through analysis of usage data, the library was able to see when, where and what was being used and could make better informed decisions about where to concentrate future funds for streaming video support.