Encouraging fashion entrepreneurship in Singapore

Abstract

Focuses on entrepreneurship in the fashion industry in Singapore, especially in the business of apparel fashion designing and retailing. Examines the factors that contribute to that success of this industry. Considers the support given to the fashion entrepreneur and the fashion schools in Singapore, including the difficulties encountered in starting and running such a business and the success factors. Concludes that the limited domestic market and lack of capital are the major difficulties. Suggests that whilst support has increased over the years, talent, the availability of capital and hard work seem to be the deciding factors determining success.