1. Controlling Sex and Decency in Advertising around the World
2. Sex and decency issues in advertising: General and international dimensions
3. Moral education in Hong Kong: Confucian‐parental, Christian‐religious and liberal‐civic influences
4. China Advertising Association (1997),The Self‐Discipline Code on Spiritual Civilization in Advertising, Beijing.
5. China State Administration of Radio, Film, and Television (2004),Provisional Rules on the Administration of Radio and Television Advertisements, Beijing.