Notions for the successful management of the supply chain: learning with Carrefour in Spain and Carrefour in China

Author:

Cambra‐Fierro Jesús,Ruiz‐Benítez Rocío

Abstract

PurposeThis paper proposes a framework that considers some key concepts to design and manage supply chains in both national and international contexts. For a better understanding, it is intended to illustrate this framework with the case of Carrefour in both Spain and China.Design/methodology/approachIn the form of a case study the paper explains global strategies in both countries. The paper also discusses similarities and differences in the supply chain management in both contexts.FindingsThe paper found application of core SCM concepts to a leader distribution firm. “Thinking global and acting local” is also pertinent to application in the management of supply chains.Practical implicationsManagers may identify key processes and consider the possible contributions of each to the efficiency of their own chains. This case study could be also used as an example of the successful management of the supply chain of a company leader in its sector.Originality/valueThe present paper illustrates a leader company based on real data.

Publisher

Emerald

Subject

General Business, Management and Accounting

Reference28 articles.

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2. Alvarado, U. and Kotzab, H. (2001), “Supply chain management: the integration of logistics in marketing”, Industrial Marketing Management, Vol. 30 No. 2, pp. 183‐98.

3. Armstrong, G., Kotler, P., Brennan, R. and Harker, M. (2009), Marketing, An Introduction, Prentice‐Hall, Upper Saddle River, NJ.

4. Cambra, J. and Polo, Y. (2008), “Creating satisfaction in the demand‐supply chain: the buyer's perspective”, Supply Chain Management: An International Journal, Vol. 13 No. 3, pp. 211‐24.

5. Chase, R., Aquilano, N. and Jacobs, R. (2001), Production and Operations Management: Manufacturing and Services, McGraw‐Hill, New York, NY.

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