Storytelling: a co-creative process to support value-based leadership

Abstract

Purpose The purpose of this paper is to identify constraints and possibilities to develop a value-based leadership in manufacturing using storytelling as a co-creative method and process. Design/methodology/approach A multi-site case study was conducted in which storytelling was used as a data collection tool and co-creative process to explore dimensions in the company’s cultures that could provide a deeper understanding about the constraints and possibilities that exist for developing value-based leadership in manufacturing. Findings Storytelling has a positive impact on leadership and communication highlighting important aspects of the organizational culture to support sustainable development and innovation. Originality/value This study demonstrates how storytelling can be used by leaders in manufacturing to build cultures of innovation and sustainability. And identifies constrains and possibilities for developing value-based leadership.