Policy support for own-brand innovation in China’s auto industry: panacea or placebo?

Abstract

Purpose China has become the world’s largest vehicle market, because of the strong governmental support to boost car sales and particularly because of the establishment of joint ventures between state-owned enterprises and world-class automakers. However, because many Sino-foreign joint ventures have performed unsatisfactorily in terms of creating indigenous brands, the purpose of this paper is to explore the cause-and-effect relationships among governmental policy support, Sino-foreign joint ventures and own-brand innovation in China’s passenger-car industry. Design/methodology/approach After briefly introducing the development history of the Chinese auto industry and reviewing relevant literature, first, the analytic hierarchy process method is used to create a unique, context-specific equation to measure the degree of policy support in China. This paper then uses the hierarchical multiple regression method to process the 2014 public data set. Findings The findings show that the degree of policy support increases the preference of the firms for producing foreign-brand cars, while such a relationship is fully mediated by the establishment of Sino-foreign joint ventures. Research limitations/implications The research brings greater and deeper insights into the interplay among governmental policy, the conduct of own-brand strategy and international joint ventures in China’s auto market, showing that policy support may not always be beneficial, but sometimes be detrimental to indigenous innovation. Originality/value This paper can be seen as an exciting step that adds to a better understanding of the role of political support in shaping the strategic choices of firms in terms of brand innovation in the Chinese automobile industry. The proposed novel, context-specific approach for evaluating the degree of policy support embodies the distinctive institutional complexity and intricate social network embedded in the local car market during the period of China’s socio-economic transformation – an approach that is original in this field.