When an icon stumbles: the Ribena issue mismanaged

Author:

Jaques Tony

Publisher

Emerald

Subject

Organizational Behavior and Human Resource Management,Industrial relations

Reference36 articles.

1. A Case Study in Crisis Management: The Perrier Recall

2. BBC online (2001), “Advertising standards association cited”, Court Rules against Ribena, 17 January 2001, available at: www.news.bbc.co.uk (accessed 19 July 2007).

3. BBC online (2007), NZ Vitamin C Row Hits Ribena Firm, 27 March 2001, www.news.bbc.co.uk (accessed 19 July 2007).

4. Image repair discourse and crisis communication

5. Blowout!: Firestone’s image restoration campaign

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