Abstract
This paper reports an empirical study conducted in British organisations focussing on the role of investor relations as part of a co‐ordinated marketing communications strategy. Consequently this study considers the greatly neglected research area of the management of relationships between national and international organisations and both investors and those others who might consider themselves significant financial stakeholders. It examines the organisational role of investor relations within a co‐ordinated communication programme and suggests that communication with financial stakeholders has a significant role to play as part of a developed corporate communication strategy.
Subject
Organizational Behavior and Human Resource Management,Industrial relations
Reference44 articles.
1. Badenhausen, K. (1997), “Quantifying brand values”, Corporate Reputation Review, Vol. 1 No. 1/2, Summer/Fall, p. 48.
2. Brealy, R. and Myers, S. (1988), Principles of Corporate Finance, McGraw‐Hill, New York, NY.
3. Brown, B. (1997), “Stock market valuation of reputation for corporate social performance”, Corporate Reputation Review, Vol. 1 No. 1/2, Summer/Fall, p. 76.
4. Brown, I. (1994), “Getting a grip on investor relations”, Directors and Boards, Vol. 19, pp. 44‐6.
5. Brown, T.J. and Cox, E.L. (1997), “Corporate associations in marketing and consumer research: a review”, Corporate Reputation Review, Vol. 1 No. 1/2, Summer/Fall, p. 36.
Cited by
55 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献