STRATEGIC MULTINATIONAL INTRACOMPANY DIFFERENCES IN EMPLOYEE MOTIVATION

Abstract

This is a comparative study of employee needs patterns in eight international subsidiaries of a multinational corporation. Although in each country the need to control one′s work environment emerges as the most dominant need, four different needs patterns are identified. The resulting patterns suggest that specific strategies are necessary for employee motivation in different cultural environments. Strategies that enhance work motivation in one country should be reviewed carefully before being transferred to another.