Information technology and telecommunications

Abstract

An information‐driven, techno‐economic paradigm based on the microprocessor has emerged and is having a direct impact on the formation and management of strategic alliances. Strategic alliances are being forged between members of the computing, telecommunications and media industries to develop a supporting information infrastructure. Technology from the new infrastructure will affect strategic alliance activity in most industry sectors. Presents a brief review of strategic alliance definitions and taxonomies. Analyses a case study of an international hotel group operating within the Australasian region using a selected strategic alliance taxonomy against a range of information and communication technologies. Presents some key findings relating to the implementation of these technologies and their impacts on forming and managing strategic alliances.