Author:
Azzone Giovanni,Bertelè Umberto,Rangone Andrea
Abstract
Draws attention to the recent emergence of a new model of how firms
compete – known as the resource‐based approach – which views
the firm as a set of critical resources, defined as resources which are
scarce, defendable, difficult to market and initiate and hence usable as
the basis for long‐term competitive advantage. Offers a reference
framework for creating a resource measurement system and links the
resource measures to the overall performance of the company in terms of
shareholder value.
Subject
Management Science and Operations Research,General Business, Management and Accounting
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