Author:
McAteer Brídín,Stephens Simon
Abstract
PurposeThe purpose of this paper is to explore the experience of towns which utilize town centre management (TCM) initiatives. The findings which emerge offer insights into how TCM can aid the development of urban centres.Design/methodology/approachQualitative research was conducted with public servants charged with the delivery of TCM initiatives in Northern Ireland (NI).FindingsThe paper presents multiple perspectives on the purpose, process, benefits and challenges of TCM, specifically the TCM initiatives in NI.Practical implicationsThe paper presents evidence of the success of TCM in each of the participating urban centres.Originality/valueThe paper focuses on research which seeks to enhance the understanding of TCM initiatives. This research indicates that TCM (with the right stakeholders) is a viable alternative to town planning, regeneration and management.
Subject
Marketing,Strategy and Management,Tourism, Leisure and Hospitality Management,Urban Studies,Geography, Planning and Development,Business and International Management
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