“A virtual social H‐bomb”: the late 1950s controversy over subliminal advertising-Reference-Cited by-同舟云学术

“A virtual social H‐bomb”: the late 1950s controversy over subliminal advertising

Author:

Fullerton Ronald A.

Publisher

Emerald

Subject

Marketing

Reference23 articles.

1. Advertising Age(1957a), “FCC is peering into subliminal picture on TV”,Advertising Age, December 2.

2. Advertising Age(1957b), “Subliminal ad OK if it sells”,Advertising Age, December 2, p. 1.

3. Advertising Age(1957c), “Subliminal ads wash no brains, declare Moore, Becker, developers of Precon device”,Advertising Age, December 2.

4. Advertising Age(1958), “‘Phone now,’ said CBC subliminally – but nobody did”,Advertising Age, February 10, p. 1.

5. Britt, S.H. (1957), “Subliminal advertising – fact or fantasy”,Advertising Age, November 18, p. 1.

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