The US advertising industry's self‐regulation of comparative advertising-Reference-Cited by-同舟云学术

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The US advertising industry's self‐regulation of comparative advertising

Published:2012-08-03 Issue:3 Volume:4 Page:369-386
ISSN:1755-750X
Container-title:Journal of Historical Research in Marketing
language:en
Short-container-title:Jnl of Hist Res in Mrkting

Author:

Beard Fred

Publisher

Emerald

Subject

Marketing

Reference61 articles.

1. Advertising Age (1960), “Competitive ads not unethical”, Advertising Age, Vol. 31, 29 February, p. 1A.

2. Advertising Age (1964), “AFA, AAW, ABBB okay nine‐point ad ethics code”, Advertising Age, Vol. 35, 14 December, p. 4.

3. Advertising Age (1966), “Four A's hits derogatory ads”, Advertising Age, Vol. 37, 21 February, pp. 1, 187.

4. Advertising Age (1975a), “Unsolicited ad idea problems, other woes get four A's airing”, Advertising Age, Vol. 46 No. 47, p. 3.

5. Advertising Age (1975b), “NARB toughens comparative ad rules”, Advertising Age, Vol. 46 No. 48, p. 1, 76.

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