The role of perceived attributes of innovations in the adoption of smartwatches

Abstract

Purpose The purpose of this study is to gain a better understanding of the adoption of smartwatches. Specifically, the robustness of the perceived characteristics of innovation (PCI) model in predicting such adoption is demonstrated. Previous smartwatch research has not used this same technology adoption model. This research demonstrates the value of examining the adoption of wearables and other new technologies (i.e. smartwatches) with the new approach of PCI while avoiding some of the limitations of previous studies. Design/methodology/approach A survey of 178 respondents was conducted, and the data was analyzed using structured equation modeling and partial least squares. The model described here extends the models used in extant smartwatch research by identifying additional factors. Findings The results show that three factors (compatibility, trialability and relative advantage) significantly impact behavioral intention to adopt the technology. Originality/value With the escalation of remote work, the increase in wearable technology and the widespread use of Wi-Fi technology, the way that employees adopt and use their technology must be reassessed. Therefore, a new approach was sought with an established theoretical base to evaluate the adoption of smartwatches under these evolving circumstances. Specifically, Moore and Benbasat’s characterization of the PCI was selected, which is rooted in Rogers’ diffusion of innovation theory.