Identify strategies for cooperatives in East Java with analytic hierarchical process

Abstract

Purpose This study aims to test, analyze, review and describe the problem of “How effective strategies for cooperatives development in East Java.” Design/methodology/approach The sample of this study was all cooperative employees in East Java province. The study focuses on the quantitative and qualitative approaches, sampling techniques with purposive sampling on employees of all cooperative districts/cities in East Java. A quantitative approach that is an inferential statistical analysis using the analytic hierarchical process (AHP) method was applied with a diagram/hierarchy. Findings The results of this study is the quality of work life criteria, which have an overall weight of 35%, play an important role in experts’ choice of employee performance measurement indicator selection. The development strategy goal for this study is as follows: work behavior (first place), work result (second place) and personal characteristics (third place). Originality/value This paper uses the AHP tool to identify strategies for cooperatives in East Java, which are rarely used in previous research, as well as the location of the research (cooperatives in Malang, Indonesia) that has not been studied in depth in other studies.