Gender equality and the business case in horse racing

Abstract

PurposeThe purpose of this paper is to discuss the findings and outcomes from research undertaken in 2016 on diversity in British horse racing. The last decade has seen increasing focus on improving gender balance in senior roles in most sectors. Motivation for change within horse racing came from women at a senior level, who identified that the industry was behind in this respect. This work offers a case study to consider, with a business case context, whether an initiative, driven from the top, can open up a conversation about inequality and precipitate change that benefits women across a whole sector.Design/methodology/approachThis research took an action research approach using a survey alongside key stakeholder interviews.FindingsThe findings showed a diverse industry with complex career paths. Growing numbers of women have entered the sector, though this was often not reflected in women's seniority or in perceptions about their capabilities. Issues identified included the importance of mentoring, networking and career advice for women's progression, which are needed to navigate myriad career paths and male-dominated structures. The paper argues that investigating equality issues from a perspective of those in leadership roles can lead to pragmatic initiatives supporting women at all levels.Originality/valueThe originality of this paper is that it focuses on work which, for the first time, explored women's career participation in the horse racing industry. It challenges existing critiques of using a business case to promote gender equality.