1. The impact of religiosity on luxury brand consumption: the case of saudi consumers;Journal of Islamic Marketing,2020
2. Tourism promotion through vlog advertising and customer engagement behaviours of generation Z;Current Issues in Tourism,2022
3. Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: a PLS-SEM-based multi-sequential approach;Journal of Vacation Marketing,2022
4. Using the playful consumption experience model to uncover behavioral intention to play multiplayer online battle arena (MOBA) games;Data Technologies and Applications,2021
5. The effect of three violent videogame engagement states on aggressive behavior: a partial least squares structural equation modeling approach;Frontiers in Psychology,2022