Author:
Wood Jr. Thomaz,Pasturino Marco,Caldas Miguel P.
Abstract
Purpose
The purpose of this study is to show how strategic planning can play multiple roles in the context of conflict between two controlling shareholders in a new joint venture.
Design/methodology/approach
This study conducted a five-year qualitative case study of a large financial services joint venture co-owned by a Latin American state bank and a European financial company.
Findings
The authors found that over time, budgeting and strategic planning had intertwining use to guide strategic decisions, but unexpectedly, strategic planning eventually developed three distinct roles beyond the merely functional, as it also contributed to complex symbolic and political functions.
Originality/value
This study provides guidance on considering different roles taken by strategic planning, as a utilitarian practice, as a symbolic narrative and as a conflict-mediating routine.
Subject
Strategy and Management,Management Information Systems