Factors of influence on sharing of cultural heritage knowledge

Abstract

Purpose Knowledge sharing is influenced by various factors in different cultures. It is imperative to understand those factors that influence knowledge sharing, therefore, this paper aims to examine the factors that influence cultural heritage knowledge (CHK) sharing. Design/methodology/approach Data was collected from 400 Tangkhul youth from Manipur state through a survey-based questionnaire. Data screening, factor analysis and reliability tests were carried out to confirm the validity and reliability of the instruments, t-test and ANOVA test were carried out to check the stated hypotheses. Findings From factor analysis, six factors i.e. rewards, intention to share, expect a relationship, enjoy helping, self-efficacy and reciprocity, were identified which are influencing knowledge sharing. The study indicates that “rewards” and “intention to share” are the two most vital factors influencing the individuals to share their CHK. The results show that “rewards” have a significant difference on gender and place of residence [(t = 3.153, p = 0.002) and (t = 2.500, p = 0.013)] also “enjoy helping” has a significant difference on the subject background (F = 3.185, p = 0.024) and “reciprocity” and “intention to share” has a significant difference on family income [(F= 3.270, p = 0.007) and (F = 2.716, p = 0.020)]. Originality/value This study determines to identify the various factors that are influencing on sharing of CHK among the Tangkhul youth. It is found that reward was the prime factor in sharing CHK among the Tangkhul youth.