Author:
Zhang Qingyu,Lim Jeen‐Su,Cao Mei
Abstract
This paper develops a conceptual framework that incorporates three innovation strategies and three learning activities through the mechanism of four conversion processes in new product development. Also included is the impact of the three learning activities on performance. The framework can provide a tool for systematically examining the effectiveness of product innovation efforts.
Subject
Industrial and Manufacturing Engineering,Strategy and Management,Computer Science Applications,Industrial relations,Management Information Systems
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