Author:
Ng Keng Hong,Yee Rachel W.Y.
Abstract
PurposeThis paper aims to build on affordance theory from a discovery perspective, to illustrate how motivations and goals behind enterprise social media adoption by companies in the fashion and apparel industries are discovered and realized in performance. Enterprise social media and its exogenous technological affordances are introduced as action opportunities in an organization during implementation, to be discovered and acted upon by users to effect various performance outcomes.Design/methodology/approachA case study approach was adopted. Data was collected on five fashion companies that have implemented enterprise social media for their internal communication.FindingsThe findings show that fashion companies adopt enterprise social media offered by external vendors to actively seek more effective internal communication and collaboration among their employees. However, fashion companies embark on different pathways of discovering and actualizing the affordances from the newly implemented enterprise social media. As a result, these firms achieved various kinds of performance benefits, which range from improved customer loyalty to enhanced innovation performance.Originality/valueThis study is the first to introduce a discovery perspective to affordance theory and systematically document the success of enterprise social media appropriation by companies in the fashion and apparel industries.
Subject
Industrial and Manufacturing Engineering,Strategy and Management,Computer Science Applications,Industrial relations,Management Information Systems
Reference81 articles.
1. Adidas (2018), “Group Profile”, available at: https://www.adidas-group.com/en/group/profile/ (accessed 10 July 2018).
2. Discovery and creation: alternative theories of entrepreneurial action;Strategic Entrepreneurship Journal,2007
3. Business impact of Web 2.0 technologies;Communications of the ACM,2010
4. Introduction to the special issue—social media and business transformation: a framework for research;Information Systems Research,2013
Cited by
14 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献