Author:
Staughton Roy V.W.,Williams Christine S.
Subject
Management of Technology and Innovation,Strategy and Management,General Decision Sciences
Reference10 articles.
1. 3. Heskett, J.L. “Lessons in the Service Sector”, Harvard Business Review, March‐April1987, pp. 118‐26.
2. Products and Services - A Question of Visibility
3. Marketing for Service Industries-A Revie
4. 15. Shostack, G.L. “Designing Services that Deliver”, Harvard Business Review, January‐February1984, pp. 133‐9.
5. Service Positioning through Structural Change
Cited by
21 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献